Author Archives: nicole

President-Elect Obama Rides The Groundswell to Victory

Posted on November 5, 2008 by nicole

Will Obama implement the same groundswell tactics that aided him to victory in his government? Josh Bernoff, social media expert and author of New York Times Bestseller, “Groundswell” seems to think so… Bernoff is a Forrester Research analyst and blogger … Continue reading →

Posted in Interactive Public Relations, Social Media | Tagged , , , , , , | 1 Comment

The Buyer Group Recommends Social Media Bestseller, “Groundswell”

Posted on October 31, 2008 by nicole

Deerfield Beach, FL – October 31, 2008 – Hanging out online is not just for kids anymore. Customers are writing about products on blogs, reviewing businesses on Yelp, joining fan clubs on Facebook, and cutting up corporate commercials on YouTube … Continue reading →

Posted in The Buyer Group News | Tagged , , , , , | 1 Comment

Google to Patent Social Influence

Posted on October 24, 2008 by nicole

by Nicole Balistreri It’s a Social Media Revolution! Social media is poised on the brink of a new revolution. Google recently filed a patent application for it’s newest proprietary technology that determines the biggest influencers on the web. So, it’s … Continue reading →

Posted in Social Media | Tagged , , , , | 4 Comments