Lisa Buyer’s Twitter #SocialChat Recap: Optimize, Publicize, Socialize

The Buyer Group president and CEO Lisa Buyer joined #SocialChat Tuesday evening as featured guest to discuss how the world of social media marketing looks through a PR lens. Hosts Alan K’necht and Michelle Stinson Ross asked five questions of Buyer, focusing on best practices for positive PR across Facebook, Twitter, YouTube and Pinterest. Here [...]

2012 Online Newsroom Survey Says: Journalists Expect it

What’s in? Online newsrooms. Call it the new ‘black’, the must have Social PR communications tool that today’s journalists expect and publicists -turned -content- marketers need. TEKGROUP International officially released the results of a national survey today highlighting the importance of creating a content rich and up-to-date online newsroom, known as the centralized hub of [...]

Social Media Hangovers and PR Nightmares

Intoxicating social media? Is it possible to have too much of a good thing? Social media can be an online marketing dream or an online PR nightmare. My article in this week’s Search Engine Watch explores some recent social media hangovers and what went wrong. In 6 Ways to Avoid the Social PR Hangover, I [...]

Twitter Mania: The Buyer Group Gives Two and a Half Cents to Charlie Sheen

In just 48 hours, Charlie has attracted 1.1 million followers. Social PR nightmare. Social media monster. Twitter taunter. That is how The Buyer Group describes Charlie Sheen. Who can sign up on Twitter millions of followers in two days besides someone so controversial with a sad yet entertaining drama unfolding. Manic is a good word [...]