Tweeting for Social PR: Ten Tips

Time Magazine predicted that Twitter would permanently change business, and it has! While there’s no doubt that Twitter has changed the way individuals and companies communicate, what are tweeting super star brands like Starbucks and Southwest Airlines doing that works so well? Top 10 Twitter Tips for PR 1. Spread the news in tweets and [...]

SURVEY Says: iPads Deliver PR News, Search and Social

Optimizing for the iPad is here; as searching for news and checking social networks become popular pastimes for tablet users. Search Engine Watch recently reported on the hyper growth of the iPad via AdMob. Google’s mobile ad business conducted a survey to determine how owners of tablets such as the cult-like iPad are spending time [...]

12 Tips for PR Targeting and Marketing to Women

The Buyer Group CEO Lisa Buyer subscribes to award-winning copywriter and branding consultant Stuart Dornfield’s email gems of wisdom. Stuart’s latest email is especially invaluable to those in the Social PR mix, so we wanted to share: 34% of women match their bras to their panties, says Freshpair.com. Only 15% of moms order ethnic/exotic foods [...]

Twitter Hashtags for Social #PR

This is part two of the aforementioned two-part post dedicated to the Twitter hashtag. If you missed part one, you can catch up here. There are two sides of this: following hashtags and tweeting hashtags. Personally, I tend to follow tweets tagged with #socialmedia and #pr. This allows me to receive up-to-the-minute news (and non-news) [...]