Smoking SEO, Brewing Social, Liking Local at SMX Advanced Day Two

In case you missed the #SMX social signals from yesterday, check out my guest blog post Yes Virginia, Tweeting is SEO on Bruce Clay’s blog. Today is sure to deliver some Seattle SEO brew. The social signals from networks like Facebook and Twitter have search marketers smoking the Likes and drinking the Tweets. Today’s line [...]

Lisa Buyer to Speak at 2011 Online Newsroom Summit

Online PR Expert Lisa Buyer is slated to speak at the 2011 Online Newsroom Summit on September 21, from 9 a.m. to 5 p.m. The virtual conference will be the first of its kind, focused specifically on online newsrooms, social media and digital communications. Buyer is in good company, joining representatives from Ford Motor Company, [...]

The Power of Word of Mouth Marketing: Social Media Heaven or Hell?

Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of Mouth Marketing really? Social PR Scoops covered a recent workshop hosted by Sernovitz and we liked the application to social [...]

Social News Releases Capture 77% More Views

Traditional press releases aren’t dying… They’re extinct. The key {word} is video. The goal is visibility. Multimedia press releases that take advantage of photos, videos, audio, social media interaction and content rich links run laps around their stone age counterparts, generating 77% more views than plain text, according to a study by PR Newswire. Helping [...]