Online PR Company Gifting Policy… meaningful more than monetary
Choosing client gifts can be tricky. Do you go with something professional like a paperweight, online public relations book, or logo business card holder? Or do you give something more personal like a gift certificate to their favorite restaurant?
The Buyer Group goes with meaning.
Gift giving for client birthdays and holidays is an important part of relationship building and maintenance.
Jeff Zbar, noted South Florida media writer and blogger, took note of the strategy behind The Buyer Group’s gift giving.
“Lisa Buyer with online marketing firm The Buyer Group has purchased her clients art (simple stuff, nothing from Sotheby’s), CDs, and one year, a copy of The Richest Man in Babylon”
Rather than typical “throw-away” gifts given by some agencies to clients, we like to gifts to send a message other than, here is our logo on something you might throw away.
Top of the list of The Buyer Group client gifts is the book Groundswell by Charline Li. This book helps to educate clients on the wave of social media, especially those that are intimidated or not participating in social networks.