In the two weeks since PubCon Las Vegas, I’ve had a chance to reflect on the true value of the Twitter and Social Media from the PR Experts session I was fortunate enough to be a part of along with pros Sean Jackson of Ecordia, Victoria Harres of PR Newswire and Sarah Evans of Sevans Strategy.
In the spirit of the Thanksgiving holiday, I would like to share some highlights from each part of the presentation. Here is a recap of Victoria Harres and Sarah Evan’s presentations:
Victoria Harres @victoriaharres: Media Relations in the New (Media) World
Victoria noted that 58% of journalists have Twitter accounts, and they are using them to do research (PRWeek/PR Newswire Media Survey 2010). Victoria’s advice? To use Twitter as a tool to build relationships with journalists and bloggers who write on topics you are interested in.
Victoria also discussed team tweeting and the importance of a clear Twitter strategy. She advises to “Think of your [company] Twitter account as a publication… someone should be designated publisher [who] makes sure that everyone stays on target and can make critical decisions on handling potentially sensitive situations.”
Victoria also blogged about our social media session together, giving a great recap.
Sarah Evans @prsarahevans: How to identify story opportunities via social media (And what to do with them)
Sarah recounted a personal instance during which being awakened by an earthquake (and tweeting about it) resulted in a New York Times mention. Sarah contends that “thanks to social media, we are all producers…we all have the power to choose what is newsworthy.” The ultimate result of Sarah’s tweeting? 5 viable business inquires in four hours.
To be continued Wednesday!
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