Guy Kawasaki’s Dicey PR Tips: Social Media to Enchant People

AllTop co-founder, Guy Kawasaki is a renowned public speaker, former Apple evangelist, and best-selling author of 10 books including his latest, Enchantment: The Art of Changing Hearts, Minds, and Actions. Getting “dicey” with online PR and unlocking the powers of enchantment can be an effective digital PR strategy. We tuned into Guy Kawasaki’s session for [...]

Smoking SEO, Brewing Social, Liking Local at SMX Advanced Day Two

In case you missed the #SMX social signals from yesterday, check out my guest blog post Yes Virginia, Tweeting is SEO on Bruce Clay’s blog. Today is sure to deliver some Seattle SEO brew. The social signals from networks like Facebook and Twitter have search marketers smoking the Likes and drinking the Tweets. Today’s line [...]

The Power of Word of Mouth Marketing: Social Media Heaven or Hell?

Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of Mouth Marketing really? Social PR Scoops covered a recent workshop hosted by Sernovitz and we liked the application to social [...]

Tweeting for Social PR: Ten Tips

Time Magazine predicted that Twitter would permanently change business, and it has! While there’s no doubt that Twitter has changed the way individuals and companies communicate, what are tweeting super star brands like Starbucks and Southwest Airlines doing that works so well? Top 10 Twitter Tips for PR 1. Spread the news in tweets and [...]