How to Pitch an App! A #PR Campaign for Kid’s Book App Throws a Strike! [Case Study]

You’ve made your first app! Now what? Newsworthiness. Audience. Angles. ‘A’ Reviews and a Cause Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.” Some titles and [...]

SURVEY Says: iPads Deliver PR News, Search and Social

Optimizing for the iPad is here; as searching for news and checking social networks become popular pastimes for tablet users. Search Engine Watch recently reported on the hyper growth of the iPad via AdMob. Google’s mobile ad business conducted a survey to determine how owners of tablets such as the cult-like iPad are spending time [...]