Ask the SEO Pro: Joe Laratro Shares Five Tips on Local Search Marketing

Who is Joe Laratro? A recognized leader in the search engine marketing industry with over ten years of experience: top PubCon speaker, South Florida Top 40 Under 40 honoree, and among the first 100 Google AdWords Certification recipients worldwide. Lisa Buyer was able to catch a few minutes with him where he shared with her [...]

PubCon Dallas: The Buyer Group’s Social Media Recap

There’s a reason the PubCon motto is, “We start where other conferences finish.” Joining over 200 expert speakers in Social Media, Affiliate Programs, Search and SEO/SEM, The Buyer Group CEO Lisa Buyer kicked off PubCon Dallas 2010 moderating the panel Personalized Search + Universal Search = Life Goes On. SEO and digital marketing heavy-hitters Brian [...]

SES NY, Social Media Saviors and PR Scandals

I’m on a social media high and wanted to share the excitement with you! A lot is happening in my social media/PR/SEO world that matters to both of us. So here are some quick updates to keep you in the circle. Happy to get published by ClickZ Thanks to the inspiring words from Mark Jackson [...]

Leadership Starts with Online PR

Last weekend at the Shop To Earn Leadership event, The Buyer Group online PR gurus presented the social media how-to’s of multi-level marketing.  Sarah Van Elzen and Joe Laratro, The Buyer Group’s online marketing specialists gave it their all on how social media can increase the effect and profitability of the Shop To Earn MLM [...]