How to Pitch an App! A #PR Campaign for Kid’s Book App Throws a Strike! [Case Study]

You’ve made your first app! Now what? Newsworthiness. Audience. Angles. ‘A’ Reviews and a Cause Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.” Some titles and [...]