Social Media is the Internet, Lisa Buyer’s Interview with Microsoft Community Manager

The online PR reporting started at SES London with this interview but will continue to be promoted in Tweets, Posts, Videos and Blogs, it is called optimizing the event. When it comes to integrating social media into online PR and marketing campaigns, Mel Carson, Microsoft’s Community Manager, likes to thing big. Carson doesn’t just consider [...]

Digital Hipster #Probook is Online #PR Playbook, 29 Experts Share

It’s digitally cool when 29 social media-minded experts collaborate for a resource that everyone in the marketing universe can learn from. Kind of like the little black book (but it’s red) of social media. What’s even cooler;  I personally know two of them and had the pleasure of sharing panels at Search Engine Strategies and [...]

Social PR Fashion Statements on Search Engine Watch

Online PR strategies are trending with new “designer” labels like Triberr and PRGenie. Twitter chat hours with  #socialchat and #journchat are IN, while it looks like the title “social media guru” is OUT.  As for the Fall 2011 social media fashion colors; look for Facebook blues and Google rainbows to add to your SocialPR wardrobe. Editors [...]

Guy Kawasaki’s Dicey PR Tips: Social Media to Enchant People

AllTop co-founder, Guy Kawasaki is a renowned public speaker, former Apple evangelist, and best-selling author of 10 books including his latest, Enchantment: The Art of Changing Hearts, Minds, and Actions. Getting “dicey” with online PR and unlocking the powers of enchantment can be an effective digital PR strategy. We tuned into Guy Kawasaki’s session for [...]