Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of Mouth Marketing really? Social PR Scoops covered a recent workshop hosted by Sernovitz and we liked the application to social [...]
The Power of Word of Mouth Marketing: Social Media Heaven or Hell?
June 1, 2011 By Lauren Cook
Filed Under: Branding, Facebook, Interactive Public Relations, Online Marketing, Public Relations, SEO/SEM, Social Media, Social PR Tagged With: Andy Sernovitz, Google Maps, interactive pr, Interactive Public Relations, Krispy Kreme, online pr, online public relations, PR, Ritz Carlton, Social Media, Social Media Success Summit, social PR, The Buyer Group, WOMM, Word of mouth marketing
7 Ways to Skype for PR: Media Interviews, Video Chat and More
May 10, 2011 By Lisa Buyer
Online PR says: Dear Journalist, Just Skype me. A press conference via a live video feed on Skype. How Social PR – savvy is that? Today’s big news marks Microsoft’s announcement to buy Skype for a cool $8.5 billion. Talk about engaging, collaborating, interacting and video? Online PR has a new tool in its arsenal [...]
Filed Under: Branding, Interactive Public Relations, Public Relations, Skype, Social PR Tagged With: #socialpr, Lisa Buyer, Microsoft, online media relations, online public relations, Skype, social PR, Steve Balmer, The Buyer Group
SURVEY Says: iPads Deliver PR News, Search and Social
April 21, 2011 By Lauren Cook
Optimizing for the iPad is here; as searching for news and checking social networks become popular pastimes for tablet users. Search Engine Watch recently reported on the hyper growth of the iPad via AdMob. Google’s mobile ad business conducted a survey to determine how owners of tablets such as the cult-like iPad are spending time [...]
Filed Under: Branding, Interactive Public Relations, Online Marketing, Public Relations, search engine optimization, Search Engine Watch, SEO/SEM, Social Media, Social Media Tip of the Day, Social PR Tagged With: AdMob, Android, Archos, Google, Google OS, Interactive Public Relations, iPad, Lisa Buyer, Motorol, online pr, online public relations, optimization, PR, Roy Oppenheim, Search Engine Watch, SEM, SEO, Social Media, social PR, tablet, The Buyer Group
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Twitter Hashtags for Social #PR
This is part two of the aforementioned two-part post dedicated to the Twitter hashtag. If you missed part one, you can catch up here. There are two sides of this: following hashtags and tweeting hashtags. Personally, I tend to follow tweets tagged with #socialmedia and #pr. This allows me to receive up-to-the-minute news (and non-news) [...]