The Power of Word of Mouth Marketing: Social Media Heaven or Hell?

Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of Mouth Marketing really? Social PR Scoops covered a recent workshop hosted by Sernovitz and we liked the application to social [...]

SURVEY Says: iPads Deliver PR News, Search and Social

Optimizing for the iPad is here; as searching for news and checking social networks become popular pastimes for tablet users. Search Engine Watch recently reported on the hyper growth of the iPad via AdMob. Google’s mobile ad business conducted a survey to determine how owners of tablets such as the cult-like iPad are spending time [...]

Social PR Takes Off: Enter Google Social Search

Taking your Social PR tweets and posts into search is nothing new, it just got better! Google recently announced the upgrade of  Social Search, which takes into account social signals to improve and personalize search results. Social Search has been on the scene since 2009, but now Google plans on taking it to the next [...]

Lisa Buyer Speaks at SES London (#SESUK) #SocialMedia #PR Panels

President of The Buyer Group, Lisa Buyer, is scheduled to address how online PR and Social Media are influencing search marketing and SEO The Buyer Group’s Lisa Buyer is scheduled to join the leading search and social marketing event, Search Engine Strategies (SES) U.K. conference, on February 22-25, 2011. Buyer will share ways to optimize [...]