AllTop co-founder, Guy Kawasaki is a renowned public speaker, former Apple evangelist, and best-selling author of 10 books including his latest, Enchantment: The Art of Changing Hearts, Minds, and Actions. Getting “dicey” with online PR and unlocking the powers of enchantment can be an effective digital PR strategy. We tuned into Guy Kawasaki’s session for [...]
Guy Kawasaki’s Dicey PR Tips: Social Media to Enchant People
June 10, 2011 By Lauren Cook
Filed Under: Branding, Guy Kawasaki, Interactive Public Relations, Online Marketing, Public Relations, Social Media, Social Media Success Summit, Social PR Tagged With: Alltop, Apple, Enchantment, Guy Kawasaki, How to Use Social Media to Enchant People, Interactive Public Relations, online pr, Social Media, Social Media Success Summit, social PR
The Power of Word of Mouth Marketing: Social Media Heaven or Hell?
June 1, 2011 By Lauren Cook
Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of Mouth Marketing really? Social PR Scoops covered a recent workshop hosted by Sernovitz and we liked the application to social [...]
Filed Under: Branding, Facebook, Interactive Public Relations, Online Marketing, Public Relations, SEO/SEM, Social Media, Social PR Tagged With: Andy Sernovitz, Google Maps, interactive pr, Interactive Public Relations, Krispy Kreme, online pr, online public relations, PR, Ritz Carlton, Social Media, Social Media Success Summit, social PR, The Buyer Group, WOMM, Word of mouth marketing
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