Guy Kawasaki’s Dicey PR Tips: Social Media to Enchant People

AllTop co-founder, Guy Kawasaki is a renowned public speaker, former Apple evangelist, and best-selling author of 10 books including his latest, Enchantment: The Art of Changing Hearts, Minds, and Actions. Getting “dicey” with online PR and unlocking the powers of enchantment can be an effective digital PR strategy. We tuned into Guy Kawasaki’s session for [...]

The Power of Word of Mouth Marketing: Social Media Heaven or Hell?

Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of Mouth Marketing really? Social PR Scoops covered a recent workshop hosted by Sernovitz and we liked the application to social [...]