The Buyer Group’s Lisa Buyer Presents and Tweets @SES NY

Interactive Public Relations and Branding Expert Takes Search Engines and Social Media to CEOs, CMOs via News Search Panel Presentation

New York, NY – March 24, 2010–The New Rules of Marketing and PR is more than just a book by keynote speaker David Meerman Scott, @dmscott, at this week’s Search Engine Strategies Conference in New York, where Lisa Buyer is presenting on the News Search Optimization panel and moderating two more: Search PR and The Social Butterfly.

“Social media is a game changer for marketers,” said Buyer, President and CEO of The Buyer Group. “Public Relations professionals especially need to adjust the strategy, and it’s important for CEOs and CMOs to support and understand this critical shift in communication.”

Lisa Buyer at SES NY

Here are some of @lisabuyer’s favorite Tweets of PR, social media and SEO wisdom from #SESNY:

Hire an in-house SEO manager that fits your corporate culture, tip from Joe Laratro SEO Expert @jlaratro via #sesny
29 minutes ago via TweetDeck

Heading to see @jlaratro talk about how to bring and manage SEO in-house #sesny, a must attend! #CEO #SEO
about 1 hours ago via TweetDeck

Good #sesny Morning! Sipping @starbucks latte and preparing for News Search Optimization panel at 2:45 today! #CMO #CEO #PR see you there
about 3 hours ago via TweetDeck

RT @toprank: RT @Ponderful: Social Media Tracker Viralheat Gets An Upgrade w/ Facebook, Twitalyzer + Klout Integrtion http://tcrn.ch/alPNG1
about 3 hours ago via TweetDeck

@byronwhite says create a content marketing plan and look at content interactions #sesny
about 18 hours ago via web

Met with Facebook today about client fan pages and integrating Facebook Connect #sesny
about 18 hours ago via web

Last session of the day: creating great content! #sesny
about 18 hours ago via web

Marketers not always best to decide on what works, letting users decide by testing images and call to actions for best results #sesny
about 20 hours ago via web

Not enough these days to optimize an html page, ALL digital assets need to be optimized to be found in search resultsl #sesny Erika Brown
about 21 hours ago via TweetDeck

Ha! Are you here!? RT @googleandblog: @lisabuyer do u have any sisters with restaurants in NYC too like in Chicago? ;)
about 21 hours ago via TweetDeck

RT @mikemorisi: All 3 of you rock! @danswiniarski @RichSoviero and @DawnConnelly. #ShopToEarth leaders who GIVE energy don’t take it!!
about 21 hours ago via TweetDeck

awwww….RT @BrianTomkins: Sandra Bullock Is Now SINGLE On Facebook http://bit.ly/cB4Hjp
about 22 hours ago via TweetDeck

SES rocks! #CEO #CMO RT @matt_mcgowan: @aimclear @dominik_johnson thank you for the kind words and agreed this show is where it’s at! #sesny
about 24 hours ago via TweetDeck

Companies need to take inventory of digital assets, blog is centerpiece of #socialmedia strategy says @leeodden , I agree #sesny5
about 24 hours ago via TweetDeck

@leeodden talks about holistic SEO, digital asset optimization. Congrats on http://bit.ly/ZXtCn success #sesny5
about 24 hours ago via TweetDeck

Digital asset tip from Yahoo’s Josh Cobb: On the Internet you are either ahead or behind, don’t strive for perfection #sesny5
about 24 hours ago via TweetDeck

RT @prsarahevans: Nearly half the traffic (47%) that #Twitter generates falls into the news category. http://j.mp/9wPcfh
11:02 AM Mar 23rd via TweetDeck

Me too! :) RT @aimclear: #SESNY Digital Asset Optimization http://bit.ly/aZPOv4 Mark Knowles, President & CEO, Pixelsilk, Inc. is speaking
10:51 AM Mar 23rd via TweetDeck

Lose control – if you want people to share content says @dmscott, #sesny keynote speaker #CEO control freaks are you listening?
9:52 AM Mar 23rd via TweetDeck

Buying and begging for attention is OUT. Publishing good content via blogs + youtube for attention is IN . via @dmscott #sesny
9:38 AM Mar 23rd via TweetDeck

For more information, join the conversation on Twitter by following @lisabuyer and @SESConf.

About Lisa Buyer
http://www.thebuyergroup.com/60-seconds-with-lisa

About SES New York
http://www.searchenginestrategies.com/newyork/

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  4. The Buyer Group’s Upcoming Social Media, PR and SEO Industry Events
  5. The Buyer Group on Relationships, Social Media + Good PR